Satyendra Sharma

Jayant Negi

Abstract

The service sector is going through revolutionary change, and the future of economy depends on the growth rate of service sector. Service Quality has received increased attention as a means for service firms to attract and retain customers and gain a competitive edge in the marketplace. Increasing awareness, improving technologies and continuous shifts in the regulatory environment are the factors affect strategies in the service sector. Quality service is a key factor of value that drives any company's success. This paper attempts to articulate the service quality strategies through Input-Output model.

Keywords- Service Sector, Service Quality, Strategies, Input-Output Model,