MV Rawlani
Dr. AM Vaidya
Abstract
In the present era of globalization, small and medium scale manufacturing enterprises in India are facing intense competition. This paper presents a case study conducted for Micro, Small & Medium Enterprises (MSMEs) situated in Jalgaon (KHANDESH, North Maharashtra Region). The study is conducted through a survey applying the Total Quality Management (TQM) concept to 110 respondent firms in the same category of MSMEs and by building an analytical model. Key factors like overall performance, customer satisfaction, employee satisfaction, better quality and market share were dealt and are presented in this paper.
Keywords- MSMEs, TQM, Productivity.