Ankur Das

Dr. Santanu Das

Abstract

In recent times, Re-engineering or organizational redesign plays an important role in sustainable development of different products. An appropriate re-engineering strategy ensures green product development of a company. In this context, a multi-criteria decision making approach is considered in order to achieve the environmentally sustainable product development of a pump manufacturing organization in India. A strategic frame work is designed to execute the multi criteria decision making approach. Different pump components are considered for the new product development purpose. The best-worst method is applied as a multiple criteria based re-engineering decision making model of the pump manufacturing company. This method is a linear optimization model for decision making approach. Different criteria have effectively been chosen in pump manufacturing context to select green products for pump manufacturing. Among all criteria, ‘best’ and ‘worst’ criteria are proposed according to the importance of sustainable developments of industrial pumps. Criteria weights for different pump components have been computed by the best-worst method. In this work, a strategic analysis or ‘strategy canvas’ is plotted to select the suitable components for pump manufacturing. This methodology offers a systematic method of green components selection in new product development consequences.

Keywords- Re-engineering, green product development, multi criteria, best-worst method, pump manufacturing, strategy canvas