Dr. Amiya Kumar Behera

Chairman, IIIE Odisha Chapter

Abstract

In the era of globalization, cross-border trade opportunities, interdependence of national economies, production of highly value-added and customized products, accessibility of goods, services and technology across all industries including the agri-food sector stands escalated. Hence, efficient Agri-Food Supply Chain Network (AFSCN) has become imperative. Individual Suppliers, Producers and Marketers in the supply chain co-ordinate their value creating activities with one another, create greater value then they could by operating independently. AFSCs create synergies in any of the one way: (i) Expand traditional market beyond their original boundaries(increased sales volume) (ii) Reduce the delivered cost of products (Increased gross margin) (iii) Target specific market segments with specific products (Increased consumer perception of delivered value)

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