Upendra
MBA Student, Department of MBA, Acharya Bangalore B-School, Kempegowdanagar, Byadarahalli,
Arul Senthil. B
Assistant Professor, Department of MBA, Acharya Bangalore B-School, Kempegowdanagar, Byadarahalli,
Sengottuvelu C
Professor and Head-Research, Acharya Bangalore B-School, Kempegowdanagar, Byadarahalli, Lingadeeranhalli, Bengaluru – 560 091
Abstract
The research aims to study on customer satisfaction towards gold loan using demographic factors like age, marital status of the borrowers. In India, people are showing interest to buy gold for different purpose; especially it helps for loan purpose. Gold loan is a secured loan by depositing gold in a financial institution as collateral security. Researchers were collected data from Muthoot Fincorp customers. The study used One-way ANOVA & T-test for analyzing the data. The findings showed that marital status has no significant impact on whether or not a person applies for a gold loan at Muthoot Fincorp. From the study, it is observed that between gender and service offered by Muthoot Fincorp doesn't have significance with respect to their satisfaction level.
Keywords- Customer Satisfaction, Gold Loan, Non-Banking Financial Company